The Fusion of Design & Technology

Creative Director  |  Digital Marketer  |  Technophile

Creative Direction

With over 18 years in advertising, mostly spent in the digital space.

Digital marketing

On the lifelong journey of mastering the kungfu of marketing.


Chaser and early adopter of new and future tech.

About Me

I work and play in the digital space.

Formally trained in IT, Digital Media and Digital Marketing, I started my career as a systems administrator for a multinational gaming company. After supporting the marketing team with a couple of campaigns, I found my inclination for marketing and advertising.

So here I am, 18 plus years and a few agencies later, I find myself just as enthusiastic about digital, advertising and technology as I have ever been.


Temasek Foundation - #VaccinateSG
Sony - James Bond - Spectre
Heineken Singapore Website