A memory game with a very mammorable personality.
UDDERLY Musical Mammary Game · engagement
IVAN / SINGAPORE / RGB
Play is serious business.
Creative direction, digital thinking and a lasting curiosity for what happens when an idea meets a person.
20+
YEARS OF
WHAT IF?
YEARS OF
WHAT IF?
A SELECTION FROM THE PLAYGROUND
Made to connect.
A few of the campaigns, experiences and unexpected turns from the collection.
HELLO. I’M IVAN.
A little art.
A little tech.
A lot of curiosity.
I’m Ivan, a creative director and technophile based in Singapore. For more than 20 years, I’ve brought ideas to life across campaigns, websites, interactive experiences and film. My background in fine arts, IT and digital marketing shapes the way I work: curious about what’s possible, attentive to how it feels, and interested in what it achieves. At Mediacorp Creative Lab, I lead teams from the first conversation to the final execution, bringing creative thinking together with data, analytics and AI. I’m happiest when an unexpected idea becomes something people can actually experience.
Creative directionDigital marketingArt + technologyAI + analyticsTeam leadership
GOT A “WHAT IF?”