.portfolio
Some of my favourite projects.
Data and Technology Digital Ads
Utilising data and technology, I created ads never seen before in the market, like virtual and augmented reality ads, content rich magazine style ads, bespoke one-off units as well as dynamic optimised creatives. The ability to engage with very specific audiences and tailoring messages just for that audience allow for higher conversions and engagement levels.
Singtel connect the future
A branded content website for Singtel which tells the story of the evolution of technology connecting us from the early days of communications to today's internet and mobile world.
IMDA - Smart Nation Campaign
In conjunction with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation.
Triumph GSS Interactive Catalog
The client created a custom brochure with the Mediacorp custom publications team, but in order to reach the digitally savvy target audience, we create an ad unit which condenses the contents of the brochure within. This ad unit, in addition to letting the content come to life, also enables tracking of the user journey through multiple pages, thus creating more opportunities for retargetting and better user understanding.
Click to view the ad.
