.portfolio

Some of my favourite projects.

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Temasek Foundation - #VaccinateSG

Temasek Foundation - #VaccinateSG

This campagn targets the elderly in Singapore, to communicate that vaccination protects yourself as well as your loved ones and friends, especially those who cannot be vaccinated for medical or other reasons. Click to watch the series of 4 videos in 4 languages
SingTel Android Nation

SingTel Android Nation

SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV. Click to view the cinema policy video
Data and Technology Digital Ads

Data and Technology Digital Ads

Utilising data and technology, I created market-first ads, like virtual and augmented reality ads, content rich magazine style ads, bespoke one-off units as well as dynamic optimised creatives. The ability to engage with very specific audiences and tailoring messages just for that audience allow for higher conversions and engagement levels. Click to view some samples!
SingTel Android Nation BPL

SingTel Android Nation BPL

As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click to view the TVC
The Creative Circle Awards

The Creative Circle Awards

We created a custom HTML website for an annual award show in Singapore, The concept that year was the return of the award show after its 1 year absence due to an alien abduction. Click to view the website.

Mediacorp Subaru Car Challenge

The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and onground digital engagements for supporters and the public to join, where they could earn prizes for themselves, and special break-times for the car challenge participants.
Mediacorp Subaru Car Challenge

Mediacorp Subaru Car Challenge

The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and on-ground engagements for the public to join, where they could earn prizes for themselves and the participants.
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