.portfolio

Some of my favourite projects.

Visual Portfolio, Posts & Image Gallery for WordPress

Data and Technology Digital Ads

Utilising data and technology, I created ads never seen before in the market, like virtual and augmented reality ads, content rich magazine style ads, bespoke one-off units as well as dynamic optimised creatives. The ability to engage with very specific audiences and tailoring messages just for that audience allow for higher conversions and engagement levels.

Data and Technology Digital Ads

Utilising data and technology, I created market-first ads, like virtual and augmented reality ads, content rich magazine style ads, bespoke one-off units as well as dynamic optimised creatives. The ability to engage with very specific audiences and tailoring messages just for that audience allow for higher conversions and engagement levels. Click to view some samples!

Singtel connect the future

A branded content website for Singtel which tells the story of the evolution of technology connecting us from the early days of communications to today's internet and mobile world.

Singtel connect the future

A branded content website for Singtel which tells the story of the evolution of technology connecting us from the early days of communications to today's internet and mobile world. Click to view the website.

Garnier Roll With It

We followed the blogger Shylara around for the day and showed how ‘Garnier Roll With It’ helped her to look her best. Uilizing nano and micro influencers, as well as forums and social helped to get the word out on this product. ‘Garnier Roll With It’ sold out locally within a couple of weeks. Finalist at the 2009 Effie Awards. Click to view the case study

IMDA - Smart Nation Campaign

In conjunction with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation.

IMDA - Smart Nation Campaign

Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click to view the website.

Fibresure Hi Fibre Anything

We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click to view the case study

Triumph GSS Interactive Catalog

The client created a custom brochure with the Mediacorp custom publications team, but in order to reach the digitally savvy target audience, we create an ad unit which condenses the contents of the brochure within. This ad unit, in addition to letting the content come to life, also enables tracking of the user journey through multiple pages, thus creating more opportunities for retargetting and better user understanding. Click to view the ad.

Triumph GSS Interactive Catalog

We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting.