.portfolio

Some of my favourite projects.

Visual Portfolio, Posts & Image Gallery for WordPress

IMDA - Smart Nation Campaign

Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click to view the website.

BMW - Are You a Real Driver

Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards. Click to view the case study

Temasek Foundation - #VaccinateSG

This campagn targets the elderly in Singapore, to communicate that vaccination protects yourself as well as your loved ones and friends, especially those who cannot be vaccinated for medical or other reasons. Click to watch the series of 4 videos in 4 languages

SingTel Android Nation BPL

As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click to view the TVC

SingTel Red Rewards

Rewards are bigger when they are red! SingTel revamped their rewards program with bigger rewards for existing users. We added a social element where you can ask for and give your reward points to your friends, or group together to win even bigger rewards.

KFC - Hatch the Golden Egg

For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click to view the case study