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Some of my favourite projects.

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Mediacorp Subaru Car Challenge

The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and onground digital engagements for supporters and the public to join, where they could earn prizes for themselves, and special break-times for the car challenge participants.
Mediacorp Subaru Car Challenge

Mediacorp Subaru Car Challenge

The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and on-ground engagements for the public to join, where they could earn prizes for themselves and the participants.
KFC - Hatch the Golden Egg

KFC - Hatch the Golden Egg

For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click to view the case study

Sony - James Bond - Spectre

To create buzz around the movie we designed and created a game to challenge players online and in press, to decode a hidden message. They stand to win a chance to live like Bond for 2 weeks in the UK. The integrated campaign covers print, web, radio and outdoor.
Sony - James Bond - Spectre

Sony - James Bond - Spectre

To create buzz around the movie we designed and created a game to challenge players online and in press, to decode a hidden message. They stand to win a chance to live like Bond for 2 weeks in the UK. The integrated campaign covers print, web, radio and outdoor.
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