.portfolio
Some of my favourite projects.
Today Movement Dance Championships
Movement, an all-styles dance competition by TODAY! Competitors will get a once-in-a-lifetime chance to take to the stage and perform their magic to an international panel of world-class dancers and choreographers like Lyle Beniga (USA), Joel Gallarde (Australia), Yuko Nakamura (Japan), G Haksu (Korea) and Ken Swift (USA). Click on the thumbnail above to view the dance entries video!
SingTel Android Nation BPL
As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click on the thumbnail above to view the TVC
SGRawr 2023 National Day Campaign
The final music video! Co-created by Singaporeans! The SGRAWR campaign is an activation for Singaporeans to compose lines in a pre-composed rap, expressing their creativity and crafting a shared identity of what is uniquely Singapore. This campaign received over 1000 entries! Click on the thumbnail above to view the final music video!
BMW - Are You a Real Driver
Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards. Click on the thumbnail above to view the case study
Centre for Fathering Branding Campaign 2025
Fatherhood isn't a solo mission. From chaotic diaper changes to finding support from colleagues, see how one new dad navigates his most challenging—and rewarding—role yet. A message on the importance of community and support for fathers everywhere. Brought to you by the Centre For Fathering.
Garnier Roll With It
We followed the blogger Shylara around for the day and showed how ‘Garnier Roll With It’ helped her to look her best. Uilizing nano and micro influencers, as well as forums and social helped to get the word out on this product. ‘Garnier Roll With It’ sold out locally within a couple of weeks. Click on the thumbnail above to view the case study
