Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click on the thumbnail above to view the website.
We followed the blogger Shylara around for the day and showed how ‘Garnier Roll With It’ helped her to look her best. Uilizing nano and micro influencers, as well as forums and social helped to get the word out on this product. ‘Garnier Roll With It’ sold out locally within a couple of weeks. Click on the thumbnail above to view the case study
As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click on the thumbnail above to view the TVC
Rewards are bigger when they are red! SingTel revamped their rewards program with bigger rewards for existing users. We added a social element where you can ask for and give your reward points to your friends, or group together to win even bigger rewards.
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
The final music video! Co-created by Singaporeans! The SGRAWR campaign is an activation for Singaporeans to compose lines in a pre-composed rap, expressing their creativity and crafting a shared identity of what is uniquely Singapore. This campaign received over 1000 entries! Click on the thumbnail above to view the final music video!
