The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and on-ground engagements for the public to join, where they could earn prizes for themselves and the participants.
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
Rewards are bigger when they are red! SingTel revamped their rewards program with bigger rewards for existing users. We added a social element where you can ask for and give your reward points to your friends, or group together to win even bigger rewards.
How do you engage with the fans of an ice cream brand and bring out the humor, fun and just plain awesomeness of the brand? With a game of course! 🙂 This is a mammary game where users need to remember and repeat the sequence of the moving udders! Winners received vouchers and other prizes. Click on the thumbnail above to view the gameplay video.
The final music video! Co-created by Singaporeans! The SGRAWR campaign is an activation for Singaporeans to compose lines in a pre-composed rap, expressing their creativity and crafting a shared identity of what is uniquely Singapore. This campaign received over 1000 entries! Click on the thumbnail above to view the final music video!
There’s a first time for everything, and that includes being a father. As children learn to navigate the world, dads have to adapt and relish the joys of fatherhood one step at a time. The road ahead may seem daunting, but Centre for Fathering is here to help dads embrace play as an integral part of the bonding process in their parenting journey. Click on the thumbnail above to view the TVC!
