We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
Explore the world of M1 and win prizes. One of my last Flash based ads which allowed for very 3D like animation on the M1 homepage. RIP Flash. Click on the thumbnail above to view the ad. (Flash)
We brought a static video to life with this interactive ad unit which lets users engage with the content. Adding interactivity and contextual information, we increased conversions and traffic to the website. Click on the thumbnail above to view the ad.
For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click on the thumbnail above to view the case study
We created a fun and intuitive 3D Interactive projection campaign which shows the future of technology in real time communication and data visualisation. The projection has user generated content projected live onto the facade of Vivocity, together with works from the best of Singapore illustrators. Click on the thumbnail above to view the projection video
Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click on the thumbnail above to view the website.
