.portfolio

Some of my favourite projects.

All
banners
engagement
campaigns
websites
Visual Portfolio, Posts & Image Gallery for WordPress

Sony - James Bond - Spectre

To create buzz around the movie we designed and created a game to challenge players online and in press, to decode a hidden message. They stand to win a chance to live like Bond for 2 weeks in the UK. The integrated campaign covers print, web, radio and outdoor.
Sony - James Bond - Spectre

Sony - James Bond - Spectre

To create buzz around the movie we designed and created a game to challenge players online and in press, to decode a hidden message. They stand to win a chance to live like Bond for 2 weeks in the UK. The integrated campaign covers print, web, radio and outdoor.
Fibresure Hi Fibre Anything

Fibresure Hi Fibre Anything

We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click to view the case study
SingTel Android Nation BPL

SingTel Android Nation BPL

As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click to view the TVC

The Creative Circle Awards

An annual award show in Singapore, showcasing the best in advertising. This year's concept is the return of the award show after its 1 year absence (from an alien abduction).
The Creative Circle Awards

The Creative Circle Awards

We created a custom HTML website for an annual award show in Singapore, The concept that year was the return of the award show after its 1 year absence due to an alien abduction. Click to view the website.

Triumph GSS Interactive Catalog

The client created a custom brochure with the Mediacorp custom publications team, but in order to reach the digitally savvy target audience, we create an ad unit which condenses the contents of the brochure within. This ad unit, in addition to letting the content come to life, also enables tracking of the user journey through multiple pages, thus creating more opportunities for retargetting and better user understanding. Click to view the ad.
Triumph GSS Interactive Catalog

Triumph GSS Interactive Catalog

We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting.
SingTel Android Nation

SingTel Android Nation

SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV. Click to view the cinema policy video
Load More Loading More... That's all for now!