To create buzz around the movie we designed and created a game to challenge players online and in press, to decode a hidden message. They stand to win a chance to live like Bond for 2 weeks in the UK. The integrated campaign covers print, web, radio and outdoor.
SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV. Click to view the cinema policy video
We brought a static video to life with this interactive ad unit which lets users engage with the content. Adding interactivity and contextual information, we increased conversions and traffic to the website. Click to view the ad.
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting.
We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click to view the case study
Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click to view the website.
