We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
The concept of the Heineken website redesign was to focus on the famous bottle. The history, events, music and promos emerged from the bottle, which is the core identity of the brand. Using 3D animation and flash we created a site which was entertaining as well as informative. Click on the thumbnail above to view the website.(Flash)
The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and on-ground engagements for the public to join, where they could earn prizes for themselves and the participants.
A branded content website for Singtel which tells the story of the evolution of technology connecting us from the early days of communications to today's internet and mobile world. Click on the thumbnail above to view the website.
The final music video! Co-created by Singaporeans! The SGRAWR campaign is an activation for Singaporeans to compose lines in a pre-composed rap, expressing their creativity and crafting a shared identity of what is uniquely Singapore. This campaign received over 1000 entries! Click on the thumbnail above to view the final music video!
