.portfolio

Some of my favourite projects.

Visual Portfolio, Posts & Image Gallery for WordPress

Osim ULove Interactive Video

We brought a static video to life with this interactive ad unit which lets users engage with the content. Adding interactivity and contextual information, we increased conversions and traffic to the website. Click on the thumbnail above to view the ad.

Fibresure Hi Fibre Anything

We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click on the thumbnail above to view the case study

Heineken Singapore Website

The concept of the Heineken website redesign was to focus on the famous bottle. The history, events, music and promos emerged from the bottle, which is the core identity of the brand. Using 3D animation and flash we created a site which was entertaining as well as informative. Click on the thumbnail above to view the website.(Flash)

Mediacorp Subaru Car Challenge

The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and on-ground engagements for the public to join, where they could earn prizes for themselves and the participants.

The Creative Circle Awards

We created a custom HTML website for an annual award show in Singapore, The concept that year was the return of the award show after its 1 year absence due to an alien abduction. Click on the thumbnail above to view the website.