For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click on the thumbnail above to view the case study
SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV. Click on the thumbnail above to view the cinema policy video
We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click on the thumbnail above to view the case study
To create buzz around the movie we designed and created a game to challenge players online and in press, to decode a hidden message. They stand to win a chance to live like Bond for 2 weeks in the UK. The integrated campaign covers print, web, radio and outdoor.
Utilising data and engaging creatives, I created market-first, virtual and augmented reality ads, content rich magazine style ads, and other bespoke one-off custom units. The ability to engage and target specific audiences allows for higher conversions and engagement levels. Click on the thumbnail above to view some samples!
