PLAYis serious business.

I’m Ivan, a creative director and technophile based in Singapore. For more than 20 years, I’ve brought ideas to life across campaigns, websites, interactive experiences and film. My background in fine arts, IT and digital marketing shapes the way I work: curious about what’s possible, attentive to how it feels, and interested in what it achieves. At Mediacorp Creative Lab, I lead teams from the first conversation to the final execution, bringing creative thinking together with data, analytics and AI. I’m happiest when an unexpected idea becomes something people can actually experience.