campaigns
SELECTED WORK
BMW - Are You a Real Driver
A campaign with the driver at heart.
THE BRIEF
The idea, in its own words.
Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards.
In the collection
A campaign with the driver at heart.
THE ARTWORK
Worth a closer look.
Original proportions preserved.