campaigns
SELECTED WORK
Fibresure Hi Fibre Anything
A fresh way to get fibre into the conversation.
THE BRIEF
The idea, in its own words.
We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010.
In the collection
A fresh way to get fibre into the conversation.
THE ARTWORK
Worth a closer look.
Original proportions preserved.