Mediacorp Subaru Car Challenge

THE BRIEF

The idea, in its own words.

The car challenge is an iconic onground activation in Singapore which pits contestants in an all or nothing challenge to win a car by outlasting their opponents. For the latest installments of the challenge, we created online and on-ground engagements for the public to join, where they could earn prizes for themselves and the participants.

In the collection

Engagement with a little staying power.