campaigns
SELECTED WORK
SingTel Android Nation
Different personalities. One Android neighbourhood.
THE BRIEF
The idea, in its own words.
SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV.
In the collection
Different personalities. One Android neighbourhood.
THE ARTWORK
Worth a closer look.
Original proportions preserved.