SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV. Click to view the cinema policy video
We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click to view the case study
Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards. Click to view the case study
We created a fun and intuitive 3D Interactive projection campaign which shows the future of technology in real time communication and data visualisation. The projection has user generated content projected live onto the facade of Vivocity, together with works from the best of Singapore illustrators. Click to view the projection video
We followed the blogger Shylara around for the day and showed how ‘Garnier Roll With It’ helped her to look her best. Uilizing nano and micro influencers, as well as forums and social helped to get the word out on this product. ‘Garnier Roll With It’ sold out locally within a couple of weeks. Finalist at the 2009 Effie Awards. Click to view the case study
As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click to view the TVC
