Rewards are bigger when they are red! SingTel revamped their rewards program with bigger rewards for existing users. We added a social element where you can ask for and give your reward points to your friends, or group together to win even bigger rewards.
We created a custom HTML website for an annual award show in Singapore, The concept that year was the return of the award show after its 1 year absence due to an alien abduction. Click on the thumbnail above to view the website.
How do you engage with the fans of an ice cream brand and bring out the humor, fun and just plain awesomeness of the brand? With a game of course! 🙂 This is a mammary game where users need to remember and repeat the sequence of the moving udders! Winners received vouchers and other prizes. Click on the thumbnail above to view the gameplay video.
We create an interactive ad unit from the original print version. This ad unit brought the content to life, and enabled the tracking of the user journey through multiple pages, thus creating more opportunities for re-targetting. Click on the thumbnail above to view the ad.
Together with Forbes Asia, we created a website to promote the Smart Nation initiative for IMDA. The campaign focused heavily on resources, ideas and training to bring Singapore furthur towards the goal of being a fully "smart" nation. Click on the thumbnail above to view the website.
For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click on the thumbnail above to view the case study
