As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click to view the TVC
Explore the world of M1 and win prizes. One of my last Flash based ads which allowed for very 3D like animation on the M1 homepage. RIP Flash. Click to view the ad. (Flash)
Utilising data and technology, I created market-first ads, like virtual and augmented reality ads, content rich magazine style ads, bespoke one-off units as well as dynamic optimised creatives. The ability to engage with very specific audiences and tailoring messages just for that audience allow for higher conversions and engagement levels. Click to view some samples!
This campagn targets the elderly in Singapore, to communicate that vaccination protects yourself as well as your loved ones and friends, especially those who cannot be vaccinated for medical or other reasons. Click to watch the series of 4 videos in 4 languages
We created a fun and intuitive 3D Interactive projection campaign which shows the future of technology in real time communication and data visualisation. The projection has user generated content projected live onto the facade of Vivocity, together with works from the best of Singapore illustrators. Click to view the projection video
Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards. Click to view the case study
