.portfolio

Some of my favourite projects.

Visual Portfolio, Posts & Image Gallery for WordPress

Centre for Fathering Branding Campaign 2025

Fatherhood isn't a solo mission. From chaotic diaper changes to finding support from colleagues, see how one new dad navigates his most challenging—and rewarding—role yet. A message on the importance of community and support for fathers everywhere. Brought to you by the Centre For Fathering.

Fibresure Hi Fibre Anything

We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click on the thumbnail above to view the case study

Singtel connect the future

A branded content website for Singtel which tells the story of the evolution of technology connecting us from the early days of communications to today's internet and mobile world. Click on the thumbnail above to view the website.

The Creative Circle Awards

We created a custom HTML website for an annual award show in Singapore, The concept that year was the return of the award show after its 1 year absence due to an alien abduction. Click on the thumbnail above to view the website.

SingTel Android Nation BPL

As an extension of the Android Nation campaign, SingTel wanted to leverage on the BPL to drive consumer awareness of its MIO Stadium offering. The integrated campaign covers print, web and TV. Click on the thumbnail above to view the TVC

Temasek Foundation - #VaccinateSG

This campaign targets the elderly in Singapore, to communicate that vaccination protects yourself as well as your loved ones and friends, especially those who cannot be vaccinated for medical or other reasons. Click on the thumbnail above to watch the series of 4 videos in 4 languages