The concept of the Heineken website redesign was to focus on the famous bottle. The history, events, music and promos emerged from the bottle, which is the core identity of the brand. Using 3D animation and flash we created a site which was entertaining as well as informative. Click on the thumbnail above to view the website.(Flash)
We followed the blogger Shylara around for the day and showed how ‘Garnier Roll With It’ helped her to look her best. Uilizing nano and micro influencers, as well as forums and social helped to get the word out on this product. ‘Garnier Roll With It’ sold out locally within a couple of weeks. Click on the thumbnail above to view the case study
The final music video! Co-created by Singaporeans! The SGRAWR campaign is an activation for Singaporeans to compose lines in a pre-composed rap, expressing their creativity and crafting a shared identity of what is uniquely Singapore. This campaign received over 1000 entries! Click on the thumbnail above to view the final music video!
Utilising data and engaging creatives, I created market-first, virtual and augmented reality ads, content rich magazine style ads, and other bespoke one-off custom units. The ability to engage and target specific audiences allows for higher conversions and engagement levels. Click on the thumbnail above to view some samples!
SingTel wanted to dominate the Android market space in Singapore, and we created an online community for Android users, with different personalities and related apps and devices. The integrated campaign covers print, web, cinema and TV. Click on the thumbnail above to view the cinema policy video
Movement, an all-styles dance competition by TODAY! Competitors will get a once-in-a-lifetime chance to take to the stage and perform their magic to an international panel of world-class dancers and choreographers like Lyle Beniga (USA), Joel Gallarde (Australia), Yuko Nakamura (Japan), G Haksu (Korea) and Ken Swift (USA). Click on the thumbnail above to view the dance entries video!
