.portfolio
Some of my favourite projects.
Heineken Singapore Website
The concept of the Heineken website redesign was to focus on the famous bottle. The history, events, music and promos emerged from the bottle, which is the core identity of the brand. Using 3D animation and flash we created a site which was entertaining as well as informative. Click on the thumbnail above to view the website.(Flash)
Fibresure Hi Fibre Anything
We created an integrated viral campaign for P&G in Australia to change consumer mindset about the product, with videos, social and online activations. Relying only on organic user traffic, the site was very well received in Australia and the Asia Pacific region. Gold at the Digital Media Awards 2009. Silver at Asia Interactive Awards 2010. Click on the thumbnail above to view the case study
Osim ULove Interactive Video
We brought a static video to life with this interactive ad unit which lets users engage with the content. Adding interactivity and contextual information, we increased conversions and traffic to the website. Click on the thumbnail above to view the ad.
KFC - Hatch the Golden Egg
For the year of the rooster, we created a game where you hatch the golden egg, get a special greeting from celebrities and stand to win great prizes! The campaign garnered over 4,000 downloads and over 40,000 voucher redemptions! Bronze for Viral Marketing at the Marketing Excellence Award 2017. Click on the thumbnail above to view the case study
Singtel connect the future
A branded content website for Singtel which tells the story of the evolution of technology connecting us from the early days of communications to today's internet and mobile world. Click on the thumbnail above to view the website.
BMW - Are You a Real Driver
Driving a BMW signifies a lot more than wealth and prestige. It is about the driver who searches for the ultimate in driving experience, who accepts no less than the best in themselves and their vehicles. Bronze at 2011 Effie Awards. Click on the thumbnail above to view the case study
